I am not a formally trained designer! Studied Drawing (Fine Art based degree), but for nearly ten years I was a designer. A designer who knows nothing about her user! This frustration got to me, even more, when I read: “Why we Buy” by Paco Underhill.
I quit my job in mid-Jan 2016. Started my journey on learning user experience design.
After two weeks in the course, we draw the diagram above. It remained my architect friend 1st task at the college where she followed me for 24 hours observed every move I had. She designed knowing her users!
noeventure 